Interactive & Motion Design
Motion design is not decoration. When it is done with intention, it communicates state changes, guides attention, and makes a product feel genuinely considered.
How this works
The problem with most motion design on websites and applications is that it exists for its own sake. Animations that serve no communicative purpose do not make a product feel premium. They make it feel slow. Our work in interactive and motion design starts from function: what is this animation for? Is it signalling a transition? Confirming an action? Drawing attention to something that has changed? Reinforcing the brand personality? If we cannot write a one-sentence brief for an animation, it probably should not exist. Scroll effects, hover states, page transitions, micro-interactions, loading states, error animations: all of these are specified in detail so the development implementation matches the design intent. We work in Figma for static states, and produce Lottie files for complex animations where needed. For scroll-based effects, we produce written specifications with timing curves, trigger points, and end states that developers can implement precisely. Every animation is specified, not just shown.